The Strategy

Growth Won’t Happen Without the Right Strategy. That’s Where We Can Help.

Our strategy focuses on building three core components (Web, SEO,  and PPC Advertising) and having each of them work together to generate leads and nurture them. These three working in harmony are essential to accelerate business growth. 

How Does the Strategy Work?

Your Website

Our program starts with the foundation of your Internet marketing strategy which is your website. If you don’t have a website that is built to convert visitors to callers then none of your Internet marketing efforts will bear fruit. We will develop & roll out a new and improved version on your website on your domain. The new site will be mobile responsive and optimized for both SEO & Conversion.

A website design that is fast, mobile-friendly, and optimized for both SEO & Conversion

Your Search Results

The key to an effective SEO strategy for your landscaping business is fresh, unique content. Our copywriting team will write unique content for your top landscaping services, your main town, and sub-towns in your service area. We will then incorporate that fresh content into the website with proper on-page optimization.

Our copywriting team will write content for your landscaping company that is unique and optimized for search engines.

Your Pay Per Click Strategy

There are few things more powerful than the combination of effective design, strong copy, SEO and Google AdWords. Let’s face it, you want high-quality leads on a consistent basis and you need results sooner than later. By rolling out an effective pay-per-click campaign we can start to generate highly qualified leads right out of the gates as soon as your new website is complete.

What's Included in the Strategy?

Website Design

  • ​​We start by having a discussion with you and other key stakeholders about your business, target market, challenges, and desired outcomes. 
  • We build a keyword strategy specific for your landscaping business that we use moving forward for content creation.  
  • We write content specifically for your audience that is optimized for search engines. 
  • We pinpoint messaging that resonates with potential customers by linking their needs to your services. The result is a customized strategy for website content and design that speaks directly to your audience.

Starting at $2,500

Search Engine Optimization

  • We start with creating optimized blog posts to introduce new and optimized content to your site on a regular basis.
  • We optimize the content on your site for maximum exposure in your main town and your service areas.
  • We audit your site monthly for speed and errors that can affect your rank.
  • We also analyze your content and look for new opportunities for content.
  • Link Building & Authority Development - Once the on-page SEO work is complete, the only way to get your site to rise above the competition is by building authority and relevance with quality inbound links. Inbound links are road signs pointing to your content and help search engines find your web pages. We use a systematic approach to develop inbound links from quality sources to the content on your site.

Starting at $775 per month

Pay Per Click Strategy

  • We manage setting up the ads
  • We research and select the most effective keywords
  • We write the ad copy
  • We map everything back to your website.
  • On an ongoing basis, we will review and update your text ads, keywords, bids, and landing pages to maximize conversion and return on investment.

Starting at $450 per month

We recommend a $300 per month ad budget to start.

How Do You Get Started?

Your next step is to schedule a Discovery Call. A Discovery Call is a no-obligation conversation where we discuss how can work together to grow your business.